You've got the discipline. Now get the coach.
You're already doing the lifting, the riding, the logging. Forge reads all of it and texts you the call you'd have missed.
Forge onboards a small group of athletes each week. One email when your spot opens. That's it.
Forge
SMS
The job nobody sees
You're the one doing the coaching. Every night.
The lifting lives in one app. The rides in another. The food in a third (when you get to it). The sleep score's on your wrist. And every night there's you, staring at four screens, deciding whether tomorrow should be hard or easy, with nobody checking your work.
That job is over.
How it knows
Keep your stack. Forge reads all of it.
Strava, Garmin, Wahoo, intervals.icu, Oura, Whoop, Apple Health, Google Calendar. Forge connects to what you already use. You keep everything, and you re-log nothing. Connect Strava and it reads your last 120 days before it sends a single text.
- Strava
- Garmin
- Wahoo
- intervals.icu
- Oura
- Whoop
- Apple Health
- Google Calendar
Planned workouts push back out too: to Zwift, your Garmin, your Wahoo.
A week with Forge
- 01
It reacts when you finish.
You rack the bar or roll into the driveway, and the text is already there. What the session did, and what it means for tomorrow. Not "how'd it go?" It knows how it went.
- 02
Dinner is a photo.
Text it a picture of your plate. It logs the meal and counts the macros, so it knows you're 40 grams short for the day. Say "that was actually two slices" and it fixes the entry instead of logging it twice.
- 03
It moves your week around your life.
It sees your calendar. When Thursday fills up with meetings, your intervals land somewhere they'll actually happen, and your week still adds up.
- 04
Sunday, the whole picture.
One text: training load, sleep, fuel. What worked, what slipped, and the one thing to fix next week. The conversation a coach is supposed to have with you.
Try it before you sign up
Ask the coach something hard.
Dana's a made-up athlete, but the week behind her is complete: every ride, every meal, every night's sleep. Ask her coach anything you'd ask your own. It reads her numbers and answers live, nothing canned.
Coach
Ask it anything
Try asking
Not a habit bot
The depth is all there. It just texts.
Power curves. CTL, ATL, form. Sets, reps, RIR. Macros to the gram (micros too), and a calorie target that adapts to your real metabolism. Forge holds the numbers a serious athlete expects. The difference is that something finally reads them for you.
Where Forge sits
The gap nobody was covering.
A human coach.
$149–200 a month.
Real judgment, built on whatever you remember to tell them.
A texting bot.
$19–49 a month.
Always available. Sees one slice of your life.
Forge.
Reads your training, your food, your sleep. Texts you like it's been paying attention. Because it has.
Straight answers
- Is this live?
- Yes. Athletes are texting it at a real number today. We onboard in small weekly groups so every new athlete gets a coach that's dialed in from day one.
- Who's behind it?
- An athlete who got tired of being his own coach. Forge is small on purpose right now.
- What about my data?
- It's yours. Export it anytime. We don't sell it, and the coach never shares your numbers with anyone but you.
Get your spot.
Forge onboards a small group of athletes each week. A coach line can't take everyone at once. Leave your email and you'll get one message when it's your turn.